Light FM - Business Story

We stopped by Light FM to hear their story from Clayton Bjelan, head of product development.

To produce this video it was a simple and quick interview with Clayton, followed by some filming around the 89.9 Light FM office to collect “b-roll”.

What’s b-roll? They’re the clips you watch while the presenter is talking.

Interviews are a great way to tell your story, but b-roll makes your story come alive. We always make it a priority to capture relevant b-roll when filming interviews, as it is one of the vital ingredients to making an engaging business story.